30 second TVC for online wish card company Greetz


Greetz wanted a new commercial for their applications on the Ipad. Director Vincent Fitz Jim invited me to get on board and create a whole new look for them.

The Idea

Instead of colorful pictures with a heavy saturation and a high contrast we opted for a somewhat “lighter” look. The idea was to make an uplifting atmosphere for them and make using the application look simple and fun

The Solution

Working with gaffer Bert Hogenes and key grip Antoine Petit we made sure the TVC got a glossy but human feel to it. My favorite setup with large daylight sources, the ARRI Alexa and the Cooks worked out fine!

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