Albelli is a fotoalbum printer working all over Europe. They wanted a new strategy for online and TVC. Popcorn Media director Vincent Fitz Jim created a concept all about magical moments.
Vincent was looking for romantic versions of everyday live. The commercial is used all over Europe so the concept needed to be modular.
Shooting with brand new ARRI Amira, the Cooke primes and a vast array of light directed bij long time gaffer Dick Bloemraad we created a high key, slightly romantic picture. The result is different for every country, I present you the directors cut!